Mallet London is blurring the lines between London’s streets and glistening with the allure of high-quality craftsmanship, as it begins its stylish march into the Middle East’s bustling fashion scene.
Luxury streetwear brand Mallet London is breathing fresh life into the region’s style narrative by seamlessly blending street culture with the sophistication of luxury.
Striding through the dynamic and ever-changing landscape of fashion, Mallet London has embraced the influential street-luxe trend. Its mission is clear – to create footwear that reflects a contemporary fusion of styles.
From versatile silhouettes that easily transition from a casual day-out to a high-profile evening soiree, to bold colourways that make a statement, each piece has an edginess and attitude of street culture.
No detail is too small or overlooked. The fabric choices and iconic metal monogram details are meticulously curated to ensure that their sneakers not only look great but are also made well. They have worked hard to build their reputation for producing footwear that looks fresh and stands the test of time – all for a reasonable price to pay.
The team behind this innovative approach is headed up by Founder’s Tommy Mallet and Evren Ozka, whose stories and memories of London’s streets inspire the brand’s ethos. The pairs unique perspective and respect for quality manifest in their well-crafted footwear.
Since its launch in 2015, Mallet London has achieved many significant milestones. From their first wholesale order at an independent luxury store to being stocked in stores like Selfridges and Harrods in the UK, and Saks Fifth Avenue in New York, Mallet London has been on a steady ascent.
Now, their sights are firmly set on the Middle East as the region has seen a rise in interest in new homegrown European brands. Mallet London’s journey has just begun and the UAE is their newest fashion playground with a number of stores stocking their range. Sneaker enthusiasts can already cop a pair of their sneakers as they are stocked in Bloomingdales and Level shoes in Dubai Mall and THAT Concept Store in Mall of the Emirates.
DSCVR: Mallet London, Mall of the Emirates & Dubai Mall. @mallet_london
