Happening now until 30 September, you can experience playtime in the most unexpected locations around Dubai, brought to you by The LEGO Group.
Why take life so seriously, when fun can be part of everyday life. The LEGO Group in partnership with Dubai Municipality and Dubai Design District (d3) have kicked off their Never Stop Playing initiative designed to turn iconic corners of Dubai into playgrounds that everyone can enjoy.
From giant LEGO swings, skateboards and seesaws, to brick built cranes and a giant bucket and spade, these larger than life installations will help you rediscover the magic of play. The LEGO Group’s aim is to inspire the builders of tomorrow through the power of imagination.
These interactive installations will be popping up unexpectedly across eight unique locations this September, including Dubai Design District, the Dubai Frame and Jumeirah Beach – expect the unexpected with oversized toys for all the family to enjoy. The city-wide campaign is guaranteed to inspire you to embrace the joy of playfulness with LEGO.
Ula Bieganska, Marketing Director at the LEGO Group, said: “This campaign was created to inspire Dubai’s community to embrace the joy and creativity of play in their everyday lives. In a city that thrives on imagination and innovation, we believe play has the unique power to connect families, spark curiosity, and bring fun to every generation. Whether you are 8 or 80, play is more than entertainment – it is a source of creativity, confidence, and inspiration. With Never Stop Playing, the LEGO Group is inviting everyone across Dubai to pause, play, and reimagine what’s possible.”
You will find inspirational and creative LEGO pieces including an oversized LEGO pigeon and turtle, as well as a heart and hummingbird just to name a few. For more information visit: www.LEGO.com.
Discover: LEGO® takes over Dubai @legomiddleeast
