The new display showcases 100 styles of the most sought-after sneakers, including Air Jordans, Yeezy Boosts and Adidas Sliders.
THAT Concept Store, the exciting new retail destination at Mall of the Emirates, has transformed its physical footprint to curate a dedicated space for sneakerheads.
Offering a retail experience like no other, THAT Concept Store is spread over two floors and looks set to redefine how we shop with its offering of more than 150 fashion brands, a nail spa, art gallery, fitness studio and several dining concepts.
Together with You Better Fly, the UAE’s luxury sneaker marketplace, the store has launched an extraordinary assortment of collectors’ items and sneakers from the world’s leading brands, including Nike, Adidas and Medicom.
Dedicated to sneaker culture, a new shoppable display has replaced the Ayyam Gallery on Level 2 of THAT Concept store, with styles available to buy, including Air Jordans, Yeezy Boosts and Adidas Sliders.
To mark the launch, THAT Concept Store partnered with influential fashion and lifestyle industry figures to share their favourite styles. Content and podcasts were created around each unique piece and the idea that “every shoe has a story.” These include collectable toys from world-renowned graffiti artist KAWS and niche art pieces from Virgil Abloh of Off-White.
THAT Concept Store also features several dining destinations to help you refuel after a bout of retail therapy. Expect to see homegrown favourites No. FiftySeven Boutique Café, UCHI M’OISHÎ, and Around the Block.
This one-of-a-kind shopping experience is available until 31 October 31 2021.
dscvr: THAT Concept Store is open daily, from 10am to midnight. Ground and first floor, Mall of the Emirates, Dubai. @thatconceptstore
