Since its inception in 2020, The Giving Movement has been at the forefront of sustainable fashion in the UAE. This trailblazing label has now launched its racing inspired Biker collection, and we’re here for it!
Founded by Dominic Nowell-Barnes, the homegrown brand has been a game-changer in the Middle East athleisure scene, seamlessly blending eco-friendliness with high style. Relocating to the UAE in 2017, he was inspired to leverage the power of fashion as a catalyst for positive change and launched the brand in 2020.
Committed to giving back, The Giving Movement donates AED 15 from every item purchased to charitable organisations. This amount ensures essential needs such as food, shelter, and water for a child in need for an entire week. As of February 12, 2023, the company had donated over 15 million dirhams to charity, a testament to its dedication to positive change.
Collections for ladies, men, and now children are thoughtfully crafted with 100% sustainable fabrics, sourced entirely within the UAE. The label consistently pays homage to its roots, celebrating its heritage with collections dedicated to the UAE. A recent example was the metallic range, a tribute to Sultan Al Neyadi, the first Arab astronaut to conduct a long-term mission to the International Space Station (ISS).
Following the success of its previous collections, The Giving Movement has now geared up to launch a thrilling new range inspired by the exhilarating world of racing.
The Biker Collection is a tribute to the autodrome racing scene and urban racing culture. This vibrant collection includes bomber jackets, re-shell pants, shorts, t-shirts, hoodies and full-length jackets. Matching the pants and jackets will give you the perfect pit lane look, capturing the essence of the adrenaline-fuelled racing scene.
The collection was revealed featuring the iconic Dubai Autodrome as a backdrop. This FIA sanctioned 5.390 km motorsports circuit, located in Motor City, is a fitting symbol for the new range. It opened in October 2004 for the final round of the LG Super Racing Weekend and holds a prestigious FIA Grade 1 license, meaning it meets all requirements to host a Formula One race.
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Affordably priced from Dhs199, the Biker Collection continues The Giving Movement’s ethos of sustainability and accessibility. With this range, the brand continues to disrupt the fashion industry, offering a unique blend of style and sustainability whilst giving back to those in need.
So, ready, set, go! Embrace the racing spirit and discover the Biker Collection from The Giving Movement today. Visit them in store or online.
DSCVR: The Biker Collection, The Giving Movement, UAE. @thegivingmovement
