SoleSide by Reif combines a cafe and consignment store in the heart of Jumeriah 1.
If there are three things we love at DSCVR HQ, it’s caffeine, streetwear and sneakers, and a new cafe and consignment store in Dubai provides all three in spades.
The newly opened SoleSide is the brainchild of acclaimed chef Reif Othman, who you will already know from his ever-expanding restaurant empire that includes culinary hotspot Reif Japanese Kushiyaki (recently named 16th best restaurant on the Middle East & North Africa’s 50 Best Restaurants awards).
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However, we digress… SoleSide by Reif recently opened in Wasl Vita Mall, offering customers a complete head–to–toe service, including apparel, accessories and coffee.
This unconventional streetwear store provides a range of authentic products for collectors and hype beasts in the Middle East and is a place where you can purchase everything from retro Jordan’s to the latest Yeezy’s and the rarest Supreme merch, both in-store or online.
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Being a Reif Othman space, the concept store also features a cafe that sells tea, coffee, cakes and pastries to keep you re-fulled as you shop.
“There’s a touch of unconventionality with how the store looks, feels, and much more as I merge this love I have for style and food all under one roof. Of course, the chef in me still lingers in SoleSide through my latest food creations such as the Air Caramel Boba Tea and Sneakerhead Mojitos, which shoppers can pair with fresh madeleines, pastries, and cakes that come directly from the Reif Kushiyaki kitchen, all made exclusively for SoleSide” says Reif Othman.
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Providing a community-driven neighbourhood hub for streetwear enthusiasts, SoleSide by Reif encourages customers to stop in for a coffee and catch up with friends while enjoying a spot of retail therapy.
You never know. You may even treat yourself to a Supreme tee or that pair of YEEZY foam RNNR’s you’ve been eyeing.
DSCVR: Soleside by Reif is open daily from 10am to 10pm. Al Wasl Vita, Jumeirah 1, Dubai (04 238 8225). @soleside
