Fast, affordable, and full of soul, Jooksing will debut at Neighbourhood Food Hall this Friday.
Between his Chinese origins, birth in Canada, upbringing in Chicago, and stints in Delhi, the diversity of Dubai was always a natural fit for Kelvin Cheung and his ‘borderless’ approach to cooking — and the instant success of Jun’s is proof. Now, joining forces with restaurateur Neha Anand, the renowned chef is launching Jooksing to bring nostalgic classics to the city’s fast-casual dining scene.
Opening its doors at Neighbourhood Food Hall in Motor City this Friday, 2 May, the new quick-service restaurant is driven by top-quality ingredients and an easy-going spirit to match. Jooksing, says the team, is about offering “everyday comfort food, made better”. The menu is packed with flavourful ingredients, and prepared with Cheung’s unmistakable twists. For those unsure where to start, he recommends signature favourites including Crab Rangoon, Jooksing Wings, Mongolian Beef and Sweet & Sour Chicken.
Guests can also find their perfect flavour match, whether they’re craving something bold and spicy like the Kung Pao, bright and playful with Sweet & Sour, or comforting and savoury with Mongolian Beef. With a wide range of gluten-free options, the eatery offers something for everyone. Being a name that carries layers of cultural meaning, Jooksing (竹升) reclaims a once-loaded Cantonese slang term historically used to describe Chinese Americans — “hollow bamboo”, neither fully Chinese nor fully American.
Today, Cheung is using the term as a celebration of in-betweenness: the sweet spot where tradition and innovation collide, capturing the essence of his story. True to his backstory, Jooksing is for everyone who’s ever felt ‘in between’, offering a space where diners can connect over shared cravings and unexpected stories.
Discover: Jooksing. Neighbourhood Food Hall, Motor City, Dubai. @eatjooksing
