The collection celebrates the history of black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.
adidas and Beyoncé present the fourth collection in their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “IVY PARK Rodeo”, the collection is inspired by the inimitable style and undeniable influence of black cowboys and cowgirls, with the collection celebrating the impact of black men and women on American Western culture.
A bold celebration of classic Americana reimagined for today, the IVY PARK Rodeo collection presents a refreshingly contemporary take on classic Western wear. Expect audacious design elements in remixed classic streetwear and athletic wear fused with inspiration from the black cowboy experience. The collection features 58 adult apparel styles, five adult footwear styles, and 13 different accessories. Boasting dark denim fabrics and washed heavy French terry materials throughout, the apparel and accessories are elevated with unique denim monograms and bold purple glow cow prints. Utilitarian-inspired zips and snap fastenings complete the details.
Highlights from the apparel collection include a denim bodysuit and wide leg snap pants, a denim tracksuit, a washed French terry hoodie and matching sweatpants, denim chaps, a denim bucket hat, and a small cotton canvas waist bag.
The footwear offering is exciting, with two colourways of the IVP Ultraboost – one which mimics the look of denim and a new colourway for the IVP Forum Mid. In addition, this collection introduces the new IVP Super Sleek “Chunky”, with an exaggerated outsole combined with a classic upper in two dynamic colourways.
The fourth IVY PARK collection launches exclusively on adidas.com for 24 hours on 19 August 2021 and is followed by a wider global launch on 20 August 2021.
