Multi-industry creative entrepreneur, Kanye West brings his YEEZY brand to millions of worldwide customers through a partnership with the globally recognised Gap brand.
Kanye West’s Yeezy Gap hoodie was released for purchase exclusively on gap.com/yeezy on Wednesday, 29 September.
Available in six colours, including the classic black and blue (which the rapper himself has been sporting), as well as red, purple, brown and mustard yellow. The Yeezy Gap hoodie went on sale at $90 (AED 330) for adults and $70 (AED 260) for kids and sold out within hours of its release.
This is the second drop for Yeezy Gap, following the June release of a $200 (AED 735) puffer jacket.
This partnership brings the relationship between West and Gap full circle, as Kanye worked in a Gap store as a teen. Since then, West has become a disruptive force across music, footwear, fashion, and architecture. This new partnership introduces both the Gap and YEEZY brands to new audiences.
“We are excited to welcome Kanye back to the Gap family as a creative visionary, building on the aesthetic and success of his YEEZY brand and together defining a next-level retail partnership,” said Mark Breitbard, Global Head of Gap Brand.
Under West’s creative direction, the YEEZY design studio has developed the new line to deliver modern, elevated basics for men, women and kids at accessible price points. This bold alliance takes the creativity, fashion leadership, global recognition and energy of YEEZY and fuels it with Gap’s 51 years of expertise.
For more information on the YEEZY Gap line, visit gap.com
