Having made its debut in Dubai, the ingenious concept will bring a stylist to you for a personalised styling session, free of charge too.
Between food, flowers, groceries, medicines, massages, and even the latest iPhone, we thought just about anything could be delivered to our doorsteps in Dubai. We were wrong. An ingenious concept by the name of Polette has just made its debut, disrupting how we select and purchase eyewear entirely. So what’s the appeal? The world’s first On The Go Stylist service, for starters.
Known for revolutionising the eyewear industry, Polette has unveiled this game-changing service, allowing customers – men and women – to receive a personalised, one-on-one styling session with an expert practically anywhere in the city. With Dubai mastering that sweet spot between luxury and convenience, this mobile eyewear experience made for a perfect fit, they say. You’ll skip the need to visit a store or showroom as a dedicated stylist comes directly to your home, hotel suite, workplace — or favourite cafe if that’s more your style. Bonus: appointments are absolutely free.
While personal styling services have long existed in fashion and luxury, Polette is the first brand to transform shopping for eyewear into an elevated, bespoke experience, complete with selecting a flattering frame, too — arguably the most harrowing part of the process. A tailored selection based on the customer’s aesthetics, preferences, and face shape is provided, making eyewear shopping effortless, exclusive, and truly personal. By combining technology, accessibility, and a premium customer experience, Polette is once again pushing boundaries, redefining how people shop for glasses.
The French brand, for context, pioneered the direct-to-consumer model in Europe back in 2011. Renowned for combining cutting-edge style, sustainable materials, and wallet-friendly prices, it now operates in 11 countries worldwide, building an international cult following by way of bold, fashion-forward frames and 16 experiential retail spaces across global fashion capitals like London, Paris, Amsterdam, Hong Kong, and Los Angeles. It’s no wonder, then, that Polette has caught the eye of the fashion elite, collaborating on futuristic designs with the likes of Numéro magazine and Francophone artist Aya Nakamura.
As for how this global-first initiative works: customers book an appointment online through Polette’s website, selecting a time and location that suits them. A stylist then arrives with a curated selection of frames, offering expert advice on shapes, colours, and styles. Whether you’re seeking a classic design for everyday wear or ready to sport a pair of statement glasses, the stylist ensures every customer finds their ideal match from Polette’s massive selection. The Seattle Écaille, for example, is handcrafted from the finest eco-acetate – a biodegradable and plant-based material – and proves why tortoiseshell frames are dubbed universally flattering. The Diaz, meanwhile, features high-quality titanium and spring hinges, exuding the kind of vintage charm that manages to transcend time.
Bookings for Polette’s On the Go Stylist are now open, with availability across Dubai. Schedule an appointment or find more information here.
Discover: Polette. @poletteeyewear
