The shapewear and loungewear store will be Kim Kardashian’s first in the region.
SKIMS is setting up shop at Mall of the Emirates, its first in the UAE. Previously the brand has only been available online via Ounass, part of the Al Tayer group which brings a whole host of luxurious fashion brands to the region including Harvey Nichols, Bloomingdales and Prada to name a few.
The brand, launched in 2019 with a body positivity mission, quickly gained a huge following thanks to Kim’s social media power. From everyday basics to barely-there shapewear, expect a sleek, neutral-toned edit in store, just in time for your next wardrobe refresh.
The store will have a full range of products, from sculpting bodysuits to luxurious loungewear, making it the perfect spot for fashion-savvy shoppers in Dubai. The brand is backed by a line-up of celebrity supporters and fronted by Kim Kardashian in its campaigns, making this store opening a major statement.
The Keeping Up With Kardashian star’s SKIMS shapewear range has been incredibly popular in the region since its online launch. meaning that this newest store launch is one to remember.
While there has been no formal announcement just yet, the brand has been spotted by SKIMS fans at the soon to open storefront in the mall, with Al Tayer bringing the brick-and-mortar version of SKIMS to the UAE.
Discover: SKIMS to launch its first store here in Dubai. @skims @malloftheemirates
