Running now until 3 January, the 23-day festival is set to be an unforgettable celebration of heritage in the region.
Jetour has officially kicked off the Liwa International Festival 2026, designed to celebrate adventure, culture, and community. Happening now until 3 January 2026, it’s set to be a 23-day celebration of the Al Dhafra region. Expect interactive displays, premium experiences, and thrilling off-road moments.
The festival is known for welcoming thousands of visitors every year as one of the UAE’s most anticipated annual events. It champions heritage, motorsport, and entertainment while set against the beautiful backdrop of Al Dhafra’s golden dunes.
Liwa Festival has a fun line-up of cultural showcases, high-energy competitions, nightly performances, and family-friendly attractions, all paying homage to the UAE’s deep connection to its desert traditions. You can also enjoy interactive test drives, as Jetour highlights the versatility, capability, and premium comfort of its SUV line-up.
At the heart of the activation was the Jetour VIP Camp which includes a Majlis, outdoor cinema, refreshments, giant board games, neon installations, volleyball, and a photobooth for all. Jetour will also present a fully branded showroom-style display featuring flagship SUVs including the G700, T2 i-DM 4WD, T2 Luxury Plus, T1, and Dashing.
As the festival reaches its peak, Jetour will also command attention at Tal Moreeb from December 31st to January 3rd, where the G700 takes centre stage with a spectacular New Year’s Eve show and fireworks combined.
Discover more: www.jetouruae.com.
Discover: Find out everything about the Liwa Festival 2026
