A night at the movies ought to look like this.
In a city where we pair Hollywood films with a side of culinary creations by celebrity chefs like Guy Fieri and Akira Back, the bar is set high – really high – when it comes to elevated cinema experiences. But Cinemacity is clearly up to the challenge. The Lebanese brand is now offering guests an ‘avant-garde’ take on a night at the movies at Azul Lounge & Cinema, the licensed section of the venue.
The new 220-seater licensed cinema in Dubai is split across six screens and is ideally situated in one of the city’s most happening neighbourhoods – Downtown Dubai. Movie-goers can immerse themselves in Cinemacity’s earth-shaking surround sound and high-resolution screens, whilst sitting in comfortable reclining Club Class seats that are priced at just AED 60 per person. And if the urge to splurge strikes? VIP theatre seats with full recliners are priced at AED 100. You can also turn the trip into a true foodie experience and order a whole host of innovative made-for-cinema dishes at the Cinemacity lobby – karaage chicken, Angus beef sliders with truffle fries, and mouth-watering sushi rolls included.
But there’s more. You can also wave goodbye to waiting in movie concession lines, courtesy of the restaurant-style menu and waiter service. Offering 28 ultra plush luxury recliners and a fully stocked bar at the back, the theatre is staffed with a dedicated bartender to take F&B orders from Azul Lounge at any point during the film. It boasts a full kitchen and bar, which serves up eclectic Japanese-fusion tapas dishes like Wagyu beef tartare, yuzu-truffle sea bass carpaccio, and yellowtail in jalapeno-infused ponzu, alongside an excellent variety of wines and beers, of course. The venue’s offerings are further enhanced by the coolest craft cocktail creations, which will all be curated by an experienced mixologist, so you can expect jaw-dropping flavours and unique concoctions – think: the Cuba Libre made with popcorn and butter-infused rum, a matcha Margarita with yuzu, and an Old-Fashioned made with bourbon accented with peanut butter.
With a lively playlist and next-level cocktail menu, the lounge is ideal for guests wanting to add a bit of flair to their Cinemacity experience or those bored with their standard night at the movies. Karim Atassi, Vice President at Cinemacity, said, “We’re trying to change the way people look at going to the movies, no more stepping out of a dark theatre into blinding bright lights. We want to give people a pampered night out in a luxurious setting, where they can enjoy their favourite movies in pure comfort. Guests can also experience our ambient Azul Lounge and have a delicious bite to eat, paired with their favourite cocktail or drink. It’s not just about the movie, it’s about the whole experience.”
DSCVR: Cinema City, Fountain Views, Sheikh Mohammed bin Rashid Blvd, Downtown Dubai (04 770 0111). @cinemacityuae
