The “Dubai Suede” draws inspiration from the essence of the emirate.
Sportswear brand PUMA has unveiled a Dubai-inspired sneaker that pays homage to the city. The exclusive Dubai Suede honours the emirate’s heritage, culture, and identity within the iconic PUMA design.
The 21st iteration of the timeless PUMA suede design underscores the brand’s dedication to fostering connections with local communities and accentuating Dubai’s characteristic allure. The shoe will be available both in physical stores and through online channels. Available in two colourways, the design maintains the shoe’s enduring legacy while seamlessly incorporating the city’s cultural influences and magnetic charm.
This iconic design, first introduced in 1968, has spanned generations, remaining a cornerstone in the brand’s collections and capturing the devotion of its enthusiasts. The shoe harmoniously melds PUMA’s unmistakable style and functionality with a distinctive local twist, underscoring the brand’s commitment to representing the region.
Reflecting on the launch, Taner Seyis, PUMA Middle East General Manager, stated, “The release of this collection fills us with great excitement, as we unite our iconic Suede design with the captivating essence of a city that is globally renowned. Dubai stands as a truly unparalleled destination, characterised by rapid growth, continuous evolution, and groundbreaking innovation—a spirit that resonates with our brand’s ethos ‘Forever. Faster.’ and further intensifies our enthusiasm for operating within such a thriving region.”
The Dubai Suede shoe stands as the latest addition to PUMA’s array of products and initiatives that honour local communities and perpetually emphasise the city’s undeniable allure. This limited-edition design also underscores the brand’s commitment to progress and prosperity within the ambitiously transformative region.
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