The homegrown, sustainable athleisure brand opens its first physical store.
The Giving Movement’s first physical store is opening its doors this month at Dubai’s Mall of the Emirates. The sustainable homegrown label’s flagship store will feature a collection of new season palettes, the bestsellers, and newly dropped collections – just in time for the festive and travel season.
The label that launched during the pandemic has challenged every form of status quo in the industry, from championing conscious consumerism to its charity-built business model. With this new platform, the brand is opening up the space to meet the community in person, translating its ethos into a store that takes the visitor through a journey of various sustainable fabrics – both organic and recycled – via its record-breaking collections.
Visitors can expect to shop the latest Fall/ Winter ’22 collection for women, men and kids. It’s a collection that gives Lounge, Active, Shell, and more bestsellers an otherworldly touch, taking inspiration from outer space via Rust, Bloodstone, Forest Green, and Grey Marl – which takes the brand into a luxurious direction.
Customers can also shop the latest drop of the season, which comes in the form of faux leather: the Pleather collection. Its ultra-soft PLEATHER© fabric is made from 100% recycled polyester, featuring a women’s and men’s line, both featuring bomber jackets and trench coats.
The Dubai-based brand doesn’t shy away from introducing new collections, pairing the new Pleather range with the Seamless collection designed to contour the body, and a Plisse collection with an elevated touch. This is a continuation from the exclusive FIFTYMADE© collection of luxury lines, kickstarted with a footwear range made from bio-based sugarcane material and welcoming the brand’s first collection of slides for the entire family.
The doors are opening just as the weather cools down and the holidays are around the corner – marking it as the perfect destination for family gifts, hoodie and sweats sets, outdoor essentials, and more.
DSCVR: Follow @thegivingmovement on Instagram to shop the brand.
