The beach club has revealed exciting details about its upcoming opening at Jumeirah Beach Residence.
In the wake of news that Banyan Tree Dubai has replaced Caesars Palace on Bluewaters Island, another shake-up is in the works. COVEBEACH, one of the city’s favourite beach clubs, has announced its relocation to La Vie in JBR.
Encompassing 7,000 square meters and accommodating up to 750 patrons, the new venue has been meticulously crafted across four distinct levels, exuding luxury at every turn. Boasting a fresh signature restaurant, providing indoor and outdoor seating for nearly 200 guests, alongside a serene shisha lounge, visitors can indulge in an expanded food and beverage selection while soaking in uninterrupted views of Ain Dubai from the top deck.
COVEBEACH, La Vie at JBR, will welcome its first guests this spring, rolling out in two phases. Come September, patrons can anticipate the unveiling of the Rosé Lounge Pool, an exclusive adults-only enclave with its own bar and a purpose-built deck on the sand. This space will serve as the epicentre for revellers, featuring resident DJs and international acts.
The brand’s acclaimed activations, including the renowned ladies’ day (Rosé All Day), Industry Day, Unplugged, Rendezvous, and Garden of COVE, will continue. Furthermore, every facet of the COVEBEACH experience will be elevated to match its premium locale, with new and exciting activations yet to be unveiled.
In a pledge to maintain its renowned service standards, all of COVEBEACH’s dedicated staff will transition to the new venue while the membership program remains unchanged.
Having made its mark on the Dubai scene nearly a decade ago, COVEBEACH has solidified its status as one of the city’s premier beach clubs, welcoming over 1.5 million guests. Renowned for its comprehensive programming, entertainment, luxury, culture, and F&B offerings, the brand remains committed to innovation and excellence, continuously setting the benchmark for beach club hospitality.
DSCVR: COVEBEACH Dubai, La Vie, Jumeirah Beach Residences, Dubai. @covebeachdubai
