The activewear and streetwear collaboration goes on sale today.
When it comes to sustainable clothing, no fashion brand is leading the charge quite like The Giving Movement. The homegrown streetwear brand has built its reputation on championing conscious consumerism, donating $4 to charity with every item sold. The amount is enough to ensure basic needs (food, shelter, water) for a child in need for one week.
The Giving Movement has now teamed up with online retailer YOXX to create an exclusive capsule collection that revolves around an impactful manifesto statement – Love Yourself First. The 14-piece collection is a celebration of freedom and self-love, offering sportswear and streetwear that is inclusive in terms of gender, size and age.
The Giving Movement x YOOX capsule collection features t-shirts, tops, shirts, shorts, pants, leggings and dresses in vibrant colourways, including orange, bright blue, green and light brown.
In addition to a line of activewear for women, men and children, there is also a modest line that focuses on long, opaque garments such as maxi tunics, oversized shirts, trousers and veils that The Giving Movement is producing for the first time exclusively for YOOX.
“Conscious consumerism is a global initiative, and a collaboration exclusive to YOOX is a beautiful opportunity to come together and make an even larger impact. The Giving Movement’s story is proof of power in numbers, donating $4 with each item purchased and being on the cusp of crossing $2 million in donations.” – Layal Akouri, CEO, The Giving Movement.
In addition to the focus on inclusivity, the garments in The Giving Movement x YOOX collection have an environmentally conscious approach and boast OEKO-TEX Standard 100, GRS (Global Recycled Standard) and GOTS (Global Organic Textile Standard) certification. The capsule pieces present the best of the brand’s lookbook and are all made from the TGM in-house innovated fabrics, being sustainable and ranging from organic ethically-sourced cotton to 100% recycled polyester, recycled plastic bottles and recycled spandex.
The goal of The Giving Movement has always revolved around creating a new model where sustainability is curated for youth, across a disruptive brand that creates meaningful apparel and makes an impact with every purchase. This new capsule collection with YOOX unites these two worlds and their shared vision: to always feel good about oneself.
DSCVR: The Giving Movement x YOOX capsule is now available exclusively on YOOX.
