Ounass partners with UK’s Represent for a luxury Middle-Eastern collection blending street style with heritage.
In a groundbreaking fusion of luxury and streetwear, Ounass, the regional hub for opulence, has joined forces with the renowned British brand ‘Represent’ to unveil an exclusive Middle-Eastern collection. Created by brothers Michael and George Heaton as a college project, Represent seamlessly blends luxury fabrics with contemporary streetwear silhouettes.
The eagerly anticipated collection features 14 new styles of hoodies, T-shirts, and sweatpants, each intricately reworked to showcase iconic Middle-Eastern elements. The Saker Falcon and Arabian horses take centre stage, adorning classic Represent styles, including a reimagined ‘Owner’s Club’ line featuring Arabic script for the first time.
George Heaton, co-founder, co-owner, and creative director of Represent, expressed excitement about the collaboration, marking their first physical presence in the UAE. “Working with Ounass aligns with our mission to be the best. This collection, true to our DNA, has a distinctive palette and vintage graphics.”
This collaboration not only introduces Represent’s heightened iconicity to the Middle East but also presents new core collections exclusively available at the Ounass pop-up at Mall of the Emirates from December 15-22.
Don’t miss the chance to explore and shop these unique styles that blend heritage with contemporary fashion.
DSCVR: Ounass pop-up at Mall of the Emirates. Sheikh Zayed Road, Al Barsha 1, Dubai. @ounass
