Partner Content: Love visual arts? Watch digital innovation, sustainability and storytelling converge in a film extravaganza.
Dubai’s is set to host Advanced Media’s groundbreaking event, CINETomorrow, from January 11 to 13, 2024. The event promises to be an immersive experience, exploring the cutting edge of digital cinema, virtual production and sustainable practices in the media and entertainment industry.
Advanced Media’s commitment to shaping the future of the film industry is evident with CINETomorrow, an interactive experience designed for filmmakers, visionaries and industry experts. The event will showcase the latest advancements in digital cinema, offering a unique opportunity to adopt environmentally conscious practices like leveraging cutting-edge cloud technology and embracing virtual production.
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The venue, Advanced Media Showroom and Training Rooms on the mezzanine floor of Galadari Automobiles Building, Sheikh Zayed Road, will host nine workshops over three days, starting from 2pm and running until 8pm. The workshops, covering Light, Sound, Action; Behind The Scenes; and Future of Cinema, are open for free registration.
Advanced Media recently launched CINESchool, an exclusive digital cinema community event for 50 university students in filmmaking. Held in collaboration with Prague Film School, the event featured workshops by renowned professionals, covering topics from colour and exposure to camera operation and lens selection. CINESchool, a unique experience, included a private screening of Thithi (2015) and set the stage for Advanced Media’s future events, such as CINETomorrow.
This event follows the success of Advanced Media’s 20th-anniversary celebration, Cine2022, which drew an enthusiastic crowd from across the UAE and neighbouring countries. The workshops, featuring trainers from diverse production areas, covered topics ranging from 8K projects to HDR, lenses, colour grading, and RGB lighting. Renowned brands like Sony, Manfrotto, RED, Zeiss, DJI, Astera, Atomos, Cartoni and Sennheiser showcased their latest offerings, with the highlight being the introduction of Sony Venice 2—the first time in the MENA region.
As the cinematic landscape evolves, CINETomorrow stands as a testament to Advanced Media’s dedication to fostering innovation, sustainability and the future of storytelling in the digital age.
Don’t miss your chance to be part of this cinematic revolution in Dubai.
DSCVR: CINETomorrow. Galadari Automobiles Building, Sheikh Zayed Road, Dubai. @advancedmedia.ae
