Launched in all branches, the Pickl World Tour campaign will feature the release of limited-edition burgers from around the world.
A new year, a new appetite-stirring initiative at Pickl. The homegrown burger brand has officially launched its Pickl World Tour, and it’s set to celebrate various countries and their traditional dishes throughout the year. Every two months, dine-in guests at all branches in the GCC will be able to discover a new country’s most popular delicacies through a dedicated set of burger menu items. And to make the experience even more memorable, all dine-in guests who order a Pickl World Tour item run a chance of winning a trip for two to the country being highlighted.
As for its first stop? Mexico. This has translated into a mouth-watering birria Menu, showcasing a Birria Cheeseburger, Birria Chicken Sando, and Birria Fries. Each dish comes with a generous helping of beef brisket and a side of Birria consommé that’s full of Mexican spices and flavours, and perfect for dipping. And there’s the cheddar crisp, which adds a satisfying crunch to both the Birria Cheeseburger and Birria Chicken Sando. Every customer who buys something from the Birria Menu will receive a QR code to scan and enter their details to win a trip to Mexico for two, with flights and hotel included.
Naturally, Mexico is just the first step on the Pickl World Tour that will see the beloved brand visit numerous countries around the world, crafting innovative new burgers based on the unique flavours of each destination. And while the next country is still under wraps, we have been told that it will be revealed via Pickl’s social media platforms. Incidentally, this ingenious new world tour comes not long after Pickl opened two branches in Bahrain in just one year and is gearing up to debut an outpost in Qatar later this year.
DSCVR: Pickl World Tour at all Pickl branches across Bahrain and the UAE. @pickl.mena
