Louis Vuitton’s iconic mascot has travelled from Paris to Dubai to mark the resort’s first anniversary in style.
It was around this time last year that Beyoncé was belting out a stunning rendition of the Etta James classic “At Last”, marking the official launch of Atlantis The Royal as the likes of Kendall Jenner, Edward Enninful, Liam Payne, and Rebel Wilson cheered her on. Now, as the ultra-luxury experiential resort turns one, an unexpected star has flown in from Paris to join the celebrations: Vivienne.
Making her world debut back in October 2017 as a collectable figurine, Louis Vuitton’s iconic mascot has been reborn as six larger-than-life statues positioned around Atlantis The Royal, each with its own personality and story. At three metres tall and specially crafted in Dubai using a combination of traditional and modern craftsmanship techniques, each iteration of Vivienne invites guests to open portals to new horizons, where unforgettable visions of fantasy and play come alive via a thrilling AR experience. Elsewhere, guests can also admire two ten-metre tall inflatable Viviennes; one is located at the entrance of the ultra-luxury resort, the other awaits on top of estiatorio Milos.
In a nod to Louis Vuitton’s heritage as luxury trunk makers and its know-how in the art of luxury travel, the six Viviennes depict the playful character experiencing the resort on the ultimate vacation, in turn delighting guests who encounter them — there’s the cosmopolitan Jetsetter Vivienne, who is never without its Pharrell Williams x Louis Vuitton sunglasses, and the curious Roller Vivienne snapping a photo or two next to Droplets in the lavish lobby. Guests can even spot a relaxed Sailor Vivienne, who loves to simply float through each day in the resort’s famous fire and water fountain Skyblaze.
As guests explore Atlantis The Royal, they can also delve into the world of Vivienne via a digital map that will reveal the location of the Vivienne sculptures across the resort. Once a Vivienne is located, an animated marker will appear on the map. Perfectly blending the digital with the physical, Louis Vuitton and Atlantis The Royal have also collaborated on a limited-edition collection of 18 trunk stickers to celebrate the resort’s first birthday. Guests will be gifted one collectable sticker for each night’s stay until 31 May.
“The whole idea started with Vivienne, who is essentially an iconic and emblematic mascot for Louis Vuitton,” says Hanan Eissa, Vice President, Marketing & Public Relations at Atlantis Dubai. “Vivienne embodies liveliness, fun, and all the craftsmanship of the maison. Whilst Vivienne’s adventures have taken them surfing, flying in a Monogram balloon, and into the world of jewellery, Louis Vuitton never really played with Vivienne on a large scale before, so this is where we started.”
Speaking on the collaboration, Timothy Kelly, President of Atlantis adds, “One year ago, we bought Beyoncé to help us introduce Atlantis The Royal to the world, so for our first birthday we wanted to steer away from the expectations of holding another event and head towards something a little more surprising. Working closely with the Louis Vuitton team, we’ve been able to harness the intersection between fashion, art and travel yet again to create another iconic Atlantis experience, but this time, we invite the world to come and celebrate along with us.”
DSCVR: Vivienne at Atlantis The Royal. East Crescent, Palm Jumeirah, Dubai. @atlantistheroyal
