The Scottish brewer is planning to open eight bars in Dubai over the coming five years.
With its sights set on global domination (read: 300 venues by 2030), BrewDog has officially announced its expansion to Dubai. Partnering with local operator Rise Hospitality, the independent craft brewer is expected to open eight bars across the city over the coming five years, the first of which will take up residence on Bluewaters Island by the end of the year.
We’re told that a variety of large formats and experimental sites are in the works across Dubai, all of which will serve BrewDog’s craft beer. This includes ‘Headliners’ Punk IPA, Lost Lager, Wingman, and Elvis Juice as well as its classic food menu and famous wings. “Our mission is to make as many other people as passionate about great craft beer as we are, so we eagerly look forward to opening the doors to new bars across the city in the coming years,” said James Brown, CEO of BrewDog Bars.
Famed for its strong brews and lighthearted DNA, the alternative beer brand currently operates over 100 bars and hotels across the world and, last year, announced plans to open another 200 venues in key markets across the globe over the next seven years. BrewDog recently opened its new Denver bar, marking both its first franchised and tenth location overall in the United States. Earlier this year, BrewDog opened the doors to its fifth bar in Australia (BrewDog Perth) and a second Rotterdam bar (BrewDog Witte de Withstraat).
New bar locations are also planned in Thailand, India, Italy and China in the years ahead. BrewDog is also continuing its expansion into major travel hubs, with a new bar at Edinburgh Waverley station and a new pub at London Waterloo. The two new locations follow successful openings at London Gatwick’s North Terminal and Amsterdam Centraal Station in 2023, as part of a growth plan which will see SSP open and operate BrewDog bars and venues at some of the world’s busiest and most important travel locations.
DSCVR: BrewDog. Bluewaters Island, Dubai. @brewdogofficial
