Guests will don their all-white attire and ‘Celebrate Life’ at the annual event, themed The Escape.
Nikki Beach Dubai will be marking the start of the season with the return of the iconic White Party. On Saturday, 30 October 2021.
Set under a palm tree-lined sky, guests will enjoy a seated meal or lounge poolside on sunbeds or cabanas while soaking up Nikki Beach’s legendary music and first-class entertainment from day into night. DJ Alexis Nohra and Mademoiselle Sabah, the brands Global Music Ambassador, will set the tone for celebrations through the night.

In honour of the deserts and Bedouin traditions in the region, guests will wander through an immersive experience designed with the nomadic desert-dwellers in mind. The ambience will be brought to life with organic touches, including greenery and cactus in ornate pottery and planters, flowing tasselled fabrics in neutral colours and amber accent pieces.
As one of the most coveted invitations around the world, guests will dress in all white to compliment the theme, while Nikki Beach staff and entertainment will wear a mix of crisp linen and bohemian fringed and beaded looks.
“The Nikki Beach White Party concept is highly anticipated across all of our locations. The idea actually first came about when Naomi Campbell hosted her birthday with a strictly all white clothing themed party for the launch of Nikki Beach Saint Tropez in 2002,” says Jack Penrod, Nikki Beach Global – Owner & Chairman.

Since the opening of Nikki Beach Dubai, the brand has maintained its reputation of being one of the most desired destinations in the city. Located in the heart of Dubai’s magnificent Pearl Jumeira coastline, with panoramic views of the Burj Khalifa, Nikki Beach Dubai is known for its bohemian luxury ambience.
DSCVR: Nikki Beach Dubai, Pearl Jumeirah, Dubai (04 376 6162). @nikkibeachdubai