The Nice Guy Dubai will mark Los Angeles-based The h.wood Group’s first opening in the region.
Global hospitality firm, The h.wood Group will bring their reservations-only restaurant, The Nice Guy, to Dubai’s Emirates Towers with an opening set for this autumn.
Capturing a similar vibe to the West Hollywood flagship, The Nice Guy Dubai will stay true to the original nostalgic decor that pays homage to Mafia-era bars and restaurants, in addition to an extended patio terrace. The Nice Guy Dubai will follow suit as the hottest reservations-only destination, complete with their classic Italian cuisine for lunch and dinner, including signature menu items and crafted cocktails, while dining hours transition into nightlife with live entertainment and DJ sets.
“The emergence of The Nice Guy in the region has been nearly three years in the making” says Co-Founder of The h.wood Group, John Terzian. “The original concept from LA was our first venture into a restaurant/lounge concept, which, having explored the F&B scene in Dubai, we strongly felt would be a breath of fresh air for our clientele in the Middle East. The Nice Guy marks the first step into organic construction for The h.wood Group which is juxtaposed with a fun and upscale lounge atmosphere ideal for the Dubai nightlife and dining scene.”
Culinary Operations Director of The h.wood Group, Michael Teich comments, “We have revamped the menu especially for Dubai but will keep the essence of The Nice Guy LA by bringing fan favourites from overseas for our exclusive guests at The Nice Guy Dubai to experience. Historically, our menu takes guests back to a time when gathering to eat and drink was the foundation for a great night on the town. So, we curate the menu by turning classic foods on its head. Expect the unexpected at The Nice Guy.”
Diners can expect distinctly Italian plate offerings with a unique LA stamp such as Lobster Pizza, Kale Salad, Cacio e Pepe, and Margherita Pizza. In addition, a special late-night menu is sure to please the after-hours crowd, who can tuck into Truffle Fries, Blue Crab Arancini and the Nice Guy Burger, while indulgent craft cocktails such as The Jojo, The Spicy Siena, and Drake’s Spritzer will also be served in Dubai.
The Nice Guy Dubai joins the impressive collection as the 2nd outpost of the brand. The h.wood Group portfolio includes world-renowned supper club restaurant, Delilah in Los Angeles and Wynn Las Vegas, Sant’olina at The Beverly Hilton, SHOREbar Santa Monica, 60’s inspired music venue The Peppermint Club, and nightclubs Bootsy Bellows and Poppy.
DSCVR: The Nice Guy, Emirates Towers, DIFC, Dubai. @theniceguydubai
