Soho Beach will launch at Yas Beach in time for the Abu Dhabi Grand Prix.
Fans of house music need no introduction to Soho Beach DXB, but for everyone else, here’s a brief one: the private beach in the Meydan district has fast become of the city’s favourite outdoor party destinations, with the likes of Meek Mill, Rick Ross, and Wiz Khalifa taking the stage.
Now, this day-to-night venue is heading to the capital, opening its doors at Yas Beach in November — just in time for the F1 weekend on 24 November. As expected, Soho Beach Yas Island is set to bring both back laidback beach vibes and lively parties to Abu Dhabi, all year round. Details of the launch line-up, meanwhile, are yet to be announced.
At the heart of Soho Beach’s expansion is its commitment to leading the way in the entertainment space with explosive, one-of-a-kind experiences across the region and beyond. We’re told that the beach destination will feature a rotation line-up of accomplished artists on a weekly basis, guaranteeing the same Soho Garden experience we’ve come to know and love.
“Our company is eager to be part of the Abu Dhabi Tourism growth driven by the Abu Dhabi Department of Culture and Tourism,” says Yanal Abaza, Vice President of Sekoya Management, Soho Garden Dubai.
“We plan to have an ongoing commitment to elevate the hospitality and entertainment scene in the emirate, and create new destinations and experiences for residents and visitors alike. The conjunction of the Soho Garden brand with the exhilarating Formula 1 weekend on Yas Island has the perfect synergy for an already unmissable destination weekend in Abu Dhabi, and is aligned with our business objectives moving forward.”
The opening weekend promises a full schedule line-up, which will be announced in the coming months. Watch this space.
DSCVR: Soho Beach is expanding to Abu Dhabi on Yas Island. @sohobeach.yasisland
