Taking up residence at F1 Paddock Club, House 44 will host guests from 5 to 7 December.
High-octane glamour is a given at the Abu Dhabi Grand Prix, but this time around, Lewis Hamilton is taking it up a notch. The racing legend has partnered with Soho House and the F1 Paddock Club™ to launch a special hospitality suite, House 44, at key races throughout the upcoming F1 season. And with the season finale taking over the capital once again, the pop-up will stay in place from 5 to 7 December.
House 44 echoes the signature style of the global private members’ club, complete with a menu offering classic House cocktails. An ideal setting to experience the race weekend, the suite promises to deliver unbeatable views of the start line surge, the high-stakes pit-stop action, and the final push to the chequered flag. The concept made its debut at the Miami Grand Prix in May with an exciting Q&A with Hamilton himself.
Incidentally, the name takes inspiration from his iconic racing number. Now synonymous with the driver and his unmatched career, 44 is the number that Hamilton raced with from his early karting days through to his record-equalling seven World Championship wins and countless further records in the sport. A member for over 10 years, Hamilton has worked with Soho House to add his own creative vision to the House 44 pop-ups. Drawing from his personal aesthetic as well as his connection to the Houses, the suite serves a special cocktail made with Hamilton’s non-alcoholic blue agave spirit Almave and exclusive DJ line-ups, and features curated photography, items from both new and archive Plus 44 collections, as well as racing memorabilia.
House 44 is expected to traverse the globe in the coming months, appearing at races spanning the British Grand Prix, Gran Premio d’Italia, Gran Premio de la Ciudad de México, and more before arriving in Abu Dhabi on Friday, 5 December. The suite will be hosted at F1’s luxury trackside hospitality, F1 Paddock Club, which delivers a bespoke lineup of behind-the-scenes experiences and unprecedented access to the racing action. You can book your spot at House 44 here.
Discover: House 44. Abu Dhabi Grand Prix, Yas Island, Abu Dhabi. @abudhabigp
