The brick-and-mortar outlet will be located at Yas Mall on Yas Island in Abu Dhabi.
Basketball fever is on the rise, translating to new and exciting updates on the NBA front. Earlier this year, we reported on the league’s first games in the UAE (6 and 8 October), which will bring with them the debut of a brick-and-mortar NBA Store at Yas Mall. Al Mana Fashion Group and NBA have officially joined forces, announcing an expanded multiyear collaboration to open both a physical store and the league’s first e-commerce site dedicated to fans in the Middle East. Incidentally, the inaugural games will feature the Atlanta Hawks and 2021 NBA champion Milwaukee Bucks playing two preseason games at Etihad Arena in Abu Dhabi.
The retail space and community space will span over 500 square metres and feature a wide range of authentic NBA merchandise and memorabilia, including current and former player jerseys, fan apparel, headwear, footwear, basketballs, accessories and more from major brands such as Nike, Mitchell & Ness, New Era and Wilson. The store will also feature exclusive NBA Abu Dhabi-branded apparel and novelties, as well as a customisation area where fans can personalise NBA jerseys. And beginning later this month, NBA fans in the UAE and across the Middle East will be able to shop online at nbastoreme.com, which will be available in both Arabic and English.
“The opening of the NBA Store in Abu Dhabi in conjunction with our first games there reflects the growing popularity of basketball in the UAE and across the Middle East,” said Steve Griffiths, Senior Director of Global Partnerships. “Through this new flagship store and dedicated e-commerce site, we are excited to expand our collaboration with Al Mana Fashion Group to provide the widest range of authentic NBA products ever available to fans in the region.” Fans visiting Yas Mall from 22 September to 8 October will also be able to enjoy various interactive basketball activities within an NBA-themed area located in the mall’s Town Square courtyard, featuring the Larry O’Brien Trophy on display, NBA Jam, NBA 2K23 kiosks and pop-a-shots. Additional events and activities around the NBA Abu Dhabi Games 2022 will be announced prior to the games.
DSCVR: NBA store, Yas Mall, Yas Leisure Drive, Yas Island, Abu Dhabi. @yasmallad
GO: Register your interest in receiving updates about the e-commerce site’s launch by visiting nbastoreme.com.
